Microsoft unveiled its new search engine to combat the Googleverse. It will officially launch June 3rd according to Microsoft’s CEO Steve Ballmer who spoke at the All Things Digital conference. Bing was unveiled with a gag-video featuring the The Soprano’s star, James Gandolfini. As any of you who watched the show the Ba-Da-Bing was the strip club that the mob hung out at on numerous occasions.

Microsoft chose the name as it has a short and recognizable buzz like Google or Yahoo. People refer to things they search for as “googling” i.e. “Just Google it.” Quite frankly I like the nomenclature but trying to beat Google is a tall task. I think smashing Apple would be easier. Can’t wait to see the Zune HD although I love my iPod and salivate over anyone who owns an iPhone.