Before you set out to tweet until your fingers bleed, build an audience of companies, people or groups of your target audience and start following them. First, just “listen” to them by watching their tweets until you are ready to start offering insight on a specific topic, event or bit of information. This will enable them to be more inclined to follow you if they are interested in learning more about what you have to offer. Remember no one knows who you are yet so offering some insight on how you could help their business would be beneficial before you start blabbing about how awesome you are. Start the conversation by getting to know your potential audience first and it will pay off in the long run and help your word of mouth promotion as you build your twitter following.

Thoughts or comments welcome.

This is an email I designed to market the Chicago Tribune’s Football App for the iPhone and Android enabled phones. Let me know what you think of the design as I am always looking to improve my skills.

Click to see full size

Chicago Tribune’s Facebook page was voted #2 Best US Newspaper Facebook Fan Page by the Bivings Report. Not to toot my own horn but I created the custom Welcome landing page!

Check it out here – facebook.com/chicagotribune

The Chicago Tribune – It may be ranked 9th in the US in terms of circulation, but the Chicago Tribune has its Facebook engagement down to a science. It boasts a custom Welcome landing page, a number of newspaper-specific sub pages,as well as a discussion tab. This is in addition to it’s high average number of likes and comments on every post, and its continuous reader questions.
— Bivings Report